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For founders, coaches & consultants

Win clients on LinkedIn without living on LinkedIn.

We help you find new clients on LinkedIn, without you having to do the hard part. We reach out to the people you would love to work with, from your LinkedIn profile and in your voice. Nothing goes out until you have read it and said yes.

  • Up to 500 targeted prospects a month
  • Nothing goes live until you sign it off
  • Founding cohort: 20 places, signing up in December
Tom Happé

Tom Happé, Founder of TrueleadsI built my business on LinkedIn. Now I run this programme personally.

Join the founding cohort

Onboarding fee waived and your price locked for 12 months. We'll be in touch personally, with no automated sales sequence.

We'll only use your details to contact you about this programme.

You want to coach, consult and build. Not prospect.

Every message feels personal and friendly, never salesy or robotic. When someone replies and wants to talk, we hand the conversation over to you. Finding the right people, writing the messages, sending them and following up is all taken care of by us. You simply show up for the conversations that matter.

01 · Who

Your ideal clients, by name

Tight, targeted lists of a few hundred people per persona, never thousands. Different buyers get different messages.

02 · What

Messages that sound like you

Short, warm, lead-with-value: a resource, your newsletter, an invite. No pitch-slapping, no wall of text.

03 · How

Run quietly in the background

We ramp up gradually to full daily volume, welcome everyone who views or connects with you, and hand you the replies.

What you can expect

What changes once your outreach is running.

Your first 90 days

No surprises. Here is exactly what happens once you join.

Weeks 1 to 2

Set up

We check your profile, build or review your target list and write or audit your messaging. You sign off before anything goes live.

Weeks 3 to 4

Warm up

We start at around 5 invites a day and build gradually, so your account stays safe. Your welcome campaign for profile visitors and new connections switches on.

Month 2

Full volume

Up to 500 targeted prospects a month. Conversations start landing in your inbox. You reply, and we flag who is worth following up.

Month 3

Review and refine

In week 10 we review your results together: what is working, what to change, and whether to scale up.

What to expect: most of the momentum builds in months 2 and 3. That is why we ask for a three-month start.

Two ways to work with us

Outbound LinkedIn, run in your name. Three-month minimum, then rolling monthly. Move up any time.

Guided

You know your audience and your voice. We make it run.

£750 /month

  • Up to 500 new prospects a month once your profile is warmed up
  • Outbound LinkedIn set up and run on your profile
  • You build your list and draft your messages. We review, import and launch
  • Expert audit of your messaging before go-live
  • Profile-visitor and new-connection welcome campaign
  • Monthly results report with the exact changes to make

£495 one-off onboarding, waived for the founding cohort

Done-for-you

Take yourself out of the process entirely.

£1,495 /month

  • Up to 500 new prospects a month, every slot used, lists kept topped up
  • Everything in Guided
  • We build your target lists from your ideal-client profile
  • We write and keep refining your messaging
  • Multiple personas and campaigns run in parallel
  • Monthly strategy call with the Trueleads team

£995 one-off onboarding, waived for the founding cohort

Tom Happé, founder of Trueleads

Who's behind this

Built by a founder who wins business on LinkedIn every day.

I'm Tom Happé. I spent over 15 years selling into B2B tech companies and hit President's Club several times. When I lost my job in COVID, I built Trueleads from scratch with no funding and no team, using LinkedIn and my own network.

Today Trueleads runs LinkedIn pipeline programmes for B2B tech companies, from AI and software to cybersecurity. This programme brings the same playbook to founders, coaches and consultants.

“I built this whole business from LinkedIn. Not as an influencer, just from my own network. Now I want to help other founders do the same.”

“I want to coach, but I need clients. LinkedIn was the piece I sat there with, not knowing where to begin. Having Trueleads run it for me is a dream come true.”

Bryony Taylor-Edwards, Think Big Leadership

Questions

Will it sound like a bot?

Not if we do our job. Messages are short, written in your voice and approved by you. Volume is deliberately controlled so every touch stays relevant.

Do I need Sales Navigator?

For Guided, yes. You'll build your lists in it. On Done-for-you we build the lists for you.

Who handles the replies?

You do. The conversation is where the trust is built, so it stays with you. We tell you who's replied and what to do next.

How long do I sign up for?

Three months minimum. That's how long it takes to warm up your profile and see real conversations. After that it's rolling monthly with 30 days' notice.

When does the founding cohort start?

We are signing up the founding cohort in December, with campaigns going live from early January. Twenty places only, so we can do it properly.

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